I love this video. I included it in my Hack Design lesson along with some other content with a similar message.
Check out the Steve Jobs 'We don't ship junk' video.
Oldie but a goodie
I mean, not to be too much of a jerk, but it's really not that hard to search "saul" to see what was posted here already. After watching this I stumbled on his Bell Telephone pitch and was all excited to share... but quickly saw someone else already had. Bah! Now I feel like an old grandpa yelling at kids to "slow down!". HA!
Either I'm misunderstanding or I just disagree.
Design does matter to others. And what something should look like depends on the audience. Even Hacker News looks the way it looks because it was designed that way.
Design can do a lot. It can generate trust. It can make you feel a certain way about a product. It can immerse. It can amaze.
It affects others, and they do care, whether they realize or not.
I believe he's saying that he doesn't care if his clients think design matters. He wants to create great work, regardless of what his client is demanding.
Most clients are going to ask for or be ok with compromised work. He will only produce great work, because it's important to him personally.
Fair enough! I still believe in selling the design side to the client as a necessity too though. Leaving them unawares of the effect of the design side of things... can't lead to good future communication.