The site is so smooth that all actual information about the product slid off.
The animations and colours are as smooth as it gets, but it feels too long after the 3rd section...
Ooh yeah, they could have consolidated that. The main focus of the page is the product, who cares about social links? Those shouldn't have been given the same weight.
Great look overall though, I look forward to opening my first store with them.
This looks pretty good.
I like the simple design with the huge headings. The use of animations isn't very subtle.