I just came back from an internship in the US and I discovered that in the US the standard for titles is capitalize everything you can while in Europe is just capitalize the first letter. Have you ever changed a website accordingly to this rule using the location? Do you think users care about this?
It doesn't matter which one you go with, it's all about consistency.
Make sure whichever one you pick is consistent with the clients brand/websites.
I don't think the choice of either is relative to where you are in the world, we have plenty of European clients who prefer 'Title Case' over 'Sentence case' and vice versa.
Consistency is king!!! Always & forever.
Using Europe rule now. I didn't knew until I joined my current company :-)
Me too, everyone was telling me: capitalize titles and I was puzzled...
In Brazil, we use the Sentence case, but it's not a standard. I see some Title case once in a while.
Title Case vs. Sentence case
Of course there is no clear standard on how this should be done but you can read more about it.
You can just pick one and stick with it.
I didn't realize all the variation that exists, but it makes sense now! My boss uses start case (capitalization of all words, regardless of the part of speech) and I tend to capitalize the first word, and all other words except for articles, prepositions, conjunctions, and forms of to be.
In general, I don't think it matters too much as long as there is some measure of consistency. Unfortunately, one of our taglines is "it's better in the...." and depending on who started the file, we capitalize it differently. He does "It's Better In The..." and I do "It's Better in the..."
I don't think this is a 'Europe' vs 'US' thing.