This is the way forward, responsive to all mediums rather than have a separate site for mobile and the web. We currently have a client that needs convincing, time and money always play a part.
Although initially it can be more expensive to make a fully responsive site from scratch, in the long run, money will be saved maintaining two sites. However, some cases can argue against this as there are other technological reasons for not going responsive. But if bbc can do it, anyone can.
I disagree, I'm still of the opinion that it depends on the content and situation. I'm especially against the generic snap point responsive templates that are absolutely everywhere at the moment, all they're doing is shuffling content to fit the page, not serving it to me suitably. This works as it's a news site, but I don't think it's as easy as saying everyone should go responsive.
This can pass off as a website rather than just a mobile reponsive site. I like the clear focus on the content, it makes me happy. :)
For those that don't know, the BBC development team has been publicly experimenting with mobile-first design for some time.
Making images responsive, designing for bandwidth as well as screen size—doing this for such a website is a massive undertaking.
There is a wealth of information about their experiments on their blog. I highly recommend it to any front-end devs. http://responsivenews.co.uk/
I'm currently in Vietnam and the BBC is totally blocked here, along with a number of online western media organisations :(
I can view it through a proxy though.
no ads? yeah, that's not gonna fly.
Super quick, too.
BBC is also very progressive with changing their layout. It basically gets facelifts every year or so.
Bonus for the: unrefined/no identity guys: go to BBC's website for once.
Is this a beta just to test some layouts? Graphically, it is very unrefined. Spacing and proportions are off, graphical elements misaligned, fonts need work, etc.