What's up with the positioning?
I think the initiative is a step in the right direction, but the weird branding makes me hard to understand what's happening here.
i do take issue with the idea of 'producing unicorns.' I have no problem with the existence of these roles or the highly talented people who fill them. But the whole institute implies some ability to produce these mythical beings. There's a reason why they're called unicorns -- the skillset is rare. The systemic propagation of this idea is quite off putting.
UI (Unicorn Institute) teaches UX? Interesting.
This is a great idea and much needed, glad it got funded so quick.
Do they explain the reason behind the name Center Centre? Unicorn Institute and Center Centre are certainly a way to stand out...
felt like a joke until they reached their goal.