Swiss Miss — Squarespace Logo (swiss-miss.com)
over 8 years ago from Allan Grinshtein, Founder at LayerVault
over 8 years ago from Allan Grinshtein, Founder at LayerVault
Everyone needs to stop crying about Squarespace Logo. You don't want any business with the people who are going to seriously use this tool.
This tool is going to be used by the ripoffs who expect you to do a logo for them for $20, but instead they'll do it themselves and get the kind of quality that they deserve (not that they'd care about it or notice).
This is also going to improve the logo design landscape. You'll only get the clients who really care about a well-designed logo and are willing to spend their hard-earned savings for it. Plus, if this really takes off after a while people are going to start understanding what it means to really have a good logo instead of a pre-packaged one.
You should thank Squarespace for taking the burden off you.
The first (top) comment on here is perfect:
"Exactly. Designers shouldn’t be too worried. The same so-called problem exists in the restaurant business. There are super cheap options available, such as McDonalds where a customer can buy a burger for as cheap as a dollar. That doesn’t mean all the 5-star restaurants are now out of business. Ultimately, let the customer choose what they want. If they go for the super low-cost option, you probably don’t want to deal with them anyway. As a designer, you sell a premium product, you need to have faith in your craft! Step away from the $1 menu mentality."
I also liked this quote from her last paragraph.
The web is a place of abundance. There will always be folks that appreciate the importance of a custom tailored brand. So, designers, take a deep breath. It’s all good.
Yup. Here's another metaphor:
This does put pressure on designers to be good an explaining why their services are valuable: how it's going to help the customer achieve their goals.
I think a lot of the objections to that tool can be summed up as: "we think our clients are too dumb to distinguish between a free 5-minutes logo builder and professional design services".
Which means that either A) you're wrong, and you need to stop thinking that just because someone isn't a designer automatically means they have the IQ of a potato or B) you're right, and you need better clients.
I knew there was a reason why I subscribe to Swiss Miss on Quarterly! (:
A lot of my designer friends were poo-pooing this tool, but I think it's neat. I had fun creating hipster logos. All of the opinions shared on SM's blog and here are what I feel.
There's no need to be scared of this, lol.
I don't get why people are complaining. Its just a tool specifically for logos. You don't see squarespace themselves taking away developer/designer's job just because they do CMS or hosting.
The folks there spend time to make something that would answer a need and potentially improve design in general. Rather then people who needs a logo subjected to someone pirating photoshop and take some tutorial 30min courses and pass themselves off as designers and charging $50 for a logo.
A tool is just a tool, in the wrong hands you still won't get quality. They should be applauded putting so much heart into creating it.
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