I'm actually unconvinced that scrolling is globally easier than clicking.
I've done multiple usability tests on different products and infinite scrolling has, at best, tested no worse than paged results. Several times it came off worse.
Etsy tried infinite scrolling and then went back to paged results again because it didn't help (see http://mcfunley.com/design-for-continuous-experimentation for the full story).
And, personally, on mobile devices I prefer to read long text in pages (ala Kindle, iBooks, ReadMill, etc.) rather than by scrolling (ala Readability).
Well written, but it'd be nice if there were some links to studies, analytics results, tests, etc.
edit - ok, he's added links now.
I don't believe it. I think this is only true for scrolling maybe a couple pages and for things that are static. All of these web pages with a ton of moving/changing objects when you scroll forever are extremely annoying and I wish I could just click a bunch instead.
Jared Spool just tweeted an article that he wrote on this very topic...in 1998 http://www.uie.com/articles/page_scrolling/
edit - I didn't notice that this was actually linked to in at the bottom of the article - my bad.
Still a good read, and obviously it's still being talked about. He says it's based on actual studies, but doesn't really provide any data, but I think his explanation offers a bit more insight as to why.
I wonder what impact this has on portfolio sites. I like to organize my work with a link for each project but do you think scrolling through all the work is easier?