Show DN: Harry's

over 3 years ago from , Designer

This is a brand doing lots of shit right. Instead of a single link, I wanted to share a few URLs.

Before we get started, know that this is just an outfit selling affordable razors.

https://www.harrys.com/ - The main page. Simple and to the point. I want the razor instantly (and I haven't shaved in years).

https://www.harrys.com/products - The product page. Simpler and more to the point.

https://www.harrys.com/our-story - The about page, with a bunch of animations and charts (yes, about razors).

but! There's more:

http://www.fiveoclockmagazine.com/ - Online magazine about men's style. On a new domain with a new look, still rad as shit. The content and design here is sharp enough to stand on its own, even if Harry's didn't exist.

https://www.harrys.com/cornershop - The brick and mortar shop, feature it's own logo and look. You can actually go and get a Harry's shave (if you live in NY)

There are other pages worth seeing, just go click around for a bit. And all this for razors.

They did better with a razor than most do with an automobile or clothing line.

12 comments

  • Art VandelayArt Vandelay, over 3 years ago

    Pretty cool they are doing this. Although I'd question their strategy for all of this, especially having some background info on them*

    • Harry uses a custom blade which means their initial cost is a lot of money vs the 3rd party dollar shave club razors.
    • Harrys, while they have a brick and mortar, didn't do it alone, it's more than likely a white-labeled partnership as they reached out to Freeman's Sporting Club (the barbershop) to join in on the venture.

    It's cool, no doubt about it, but as a consumer of the razors (which are good as hell), NYC local and retired strategist, I wonder what the ultimate goal is, as none of it is well announced, has a strong following and seems somewhat coherent.

    But these sites are damn good.

    3 points
    • Clark WimberlyClark Wimberly, over 3 years ago

      Co-opting an existing shop makes me like the move even more, haha. So smart!

      1 point
      • Art VandelayArt Vandelay, over 3 years ago

        Yea I can see the value of a quick upstart and less time ramping up your staff, infrastructure and what not. Not sure if you're in NYC or not but from what my barber has told me there is a strong community and 'turf war' in the barbershop community so Harry's doing that plays an interesting role.

        1 point
  • alec salec s, over 3 years ago

    Love Harry's. Love the site. But I don't see a boutique site holding up as the standard for brands "doing things right". Brands are different, intrinsically. Brands vary in size, market, audience, etc.... SO MANY FACETS! They cater to different types of consumers from brand to brand.

    This site is insanely niche, and that's great, but it allows them a LOT of affordance. I don't think that it's something every brand could easily adopt. However, the brands that can, should.

    0 points
    • Clark WimberlyClark Wimberly, over 3 years ago

      I didn't say it was a standard for other brands, though. I said it was a brand that got lots of things right.

      Even so, making a mega-brand feel like a niche would be quite a skill. Large, faceted brands is where tight style/messaging go to die.

      0 points
      • alec salec s, over 3 years ago

        Yeah, I guess I understood that as "right in general" as opposed to "right for them", makes sense :-)

        0 points
    • Art VandelayArt Vandelay, over 3 years ago

      The design and aesthetic of the Harrys brand is incredible. Everything feels as if it each was made specifically for it's medium/purpose, which is obviously a good thing.

      My only gripe would be this: asking someone to go to multiple URLs to really get involved in the vibe and brand that Harrys is creating is going to be a huge hurdle.

      1 point
  • ポール ウェッブポール ウェッブ, over 3 years ago

    I love all of it, their identity is nice. I find it interesting they're using MooTools on their university site.

    0 points
  • Tommy SadlerTommy Sadler, over 3 years ago

    Harry's customer here. I can stand by these products. The website is gorgeous and the products are even better. I'm a sucker for high quality manufacturing and Harry's suits my needs. I would consider giving them a try! And if anybody does order anything you could use my link to help me out with some free blades. :) https://www.harrys.com/?ref=dbfb6f524a

    0 points
  • Chris De La FuenteChris De La Fuente, over 3 years ago

    Really surprised it's not responsive, site is super clean otherwise. Makes sense since one of the co-founders is from Warby Parker and their style is so nice too.

    Side note: Their razors seem a little eh, I will stick to my SE Razor.

    0 points
  • Jamie WilsonJamie Wilson, over 3 years ago

    Oops. Looks like those links don't work without the www subdomain.

    0 points