This is a brand doing lots of shit right. Instead of a single link, I wanted to share a few URLs.
Before we get started, know that this is just an outfit selling affordable razors.
https://www.harrys.com/ - The main page. Simple and to the point. I want the razor instantly (and I haven't shaved in years).
https://www.harrys.com/products - The product page. Simpler and more to the point.
https://www.harrys.com/our-story - The about page, with a bunch of animations and charts (yes, about razors).
but! There's more:
http://www.fiveoclockmagazine.com/ - Online magazine about men's style. On a new domain with a new look, still rad as shit. The content and design here is sharp enough to stand on its own, even if Harry's didn't exist.
https://www.harrys.com/cornershop - The brick and mortar shop, feature it's own logo and look. You can actually go and get a Harry's shave (if you live in NY)
There are other pages worth seeing, just go click around for a bit. And all this for razors.
They did better with a razor than most do with an automobile or clothing line.