Good read. "A designer understands that good design is not about (visual) design or engineering, but only about the user’s experience in the moment of use."
Thanks Derrick! I am about to write another piece about "Experience Design". And what I learned about it while working in different industries, building hardware and software experiences.
I understand where you are coming from when you mention it starts with design, but I don't think that means it starts with designers. There are a lot of technology companies that can be started with a simple excel sheet or mailing list. Craigslist is a good example. I think there are a lot more important things that are underestimated before design when it comes to building a company. Functionality always trumps form. The functionality I refer to in this case though is something that literally works and does something.
That's exactly the misunderstanding that I would like to clarify. Design is not only form, it is an essential part of functionality. I agree that you might not need a graphics designer from the beginning, but you need somebody who puts people into the center of your product. We have to get away from the image of the designer who is a person that makes products look pretty. Designers make products feel 'right'. Designers make products feel human.
Wouldn't "Photoshop doesn't work for web designers" be a better title? I know he mentions "for web designers" in paragraph 1 but seems like better communication to me since there's no argument regarding any other field of design.
I don't think photoshop was the main focus of this, seemed like he was stressing the importance of thoughtful design when creating products.
I don't want to talk about web design or photoshop here, but about how important human-centered design is when you start a technology company. I think it's a common misunderstanding, that you only need engineers at the beginning. And also, I would like to encourage designer to not sell ourselves short by reducing our profession to creating good looking facades.