If you want to be more authentic in your work and life, then this week’s episode is especially for you. I sat down with Kirk Visola, creative director extraordinaire, and the founder of Mind the Font, a full-service branding and packaging design agency.

We dove right in and I learned about how Kirk approaches design projects while balancing the want for innovation with the need to stay true to a brand’s established identity. Kirk also spoke about growing up and getting into design and illustration, talked about his podcasting endeavors, and he gave some great advice for aspiring creatives of all stripes. We even nerded out for a bit about comic books and video games!

For Kirk, being himself and sticking to those who encourage and support his creativity has given him a great life, and that’s a lesson we can all take to heart!