Starbucks is not about the actual coffee anymore, just fancy desserts.

As far as the ads go, I'm more curious about how the work was done more than the final results. Did she hand-draw lettering and those were turned into pastry? Would love to see the sketches and the process...

Caramel flan?! Ew, that's coffee?

Edit I don't know what aspect Starbucks was going for, here. We all know that these "triple caramel whipped cream double shot mochas" have the about the same nutritional value as a McDonald's milkshake, but comparing them to desert on top of it...I was left thinking, "That sounds gross, and if I have one of those it will be hell on my thighs." Not exactly the powerful female, overcoming superficial body image thing I believe they may have been targeting. (And, yes, Jessica's letter is gorgeous as usual)

Lovely, as usual.

Jessica Hische is one of the few people out there right now who are just absolutely mind blowing nearly every time they put something out. Great, per usual.

There are a whole lot of things I love about this project.

• It affirms "personalization" as a recognized part of the Starbucks experience. We've all been in line behind someone who places that long, complex, Starbucks order. These people have refined their order after years of routine, grabbing coffee on the way to work, on break, meeting a friend at the usual spot, etc. These cookies reward that investment of personal preference by reflecting it back in writing. (Imagine if one was exactly your order?)

• Design can reach millions of people...without a browser! (Cookies-as-billboard?)

• These treats show how beautiful, elegant design can be a creative part of a corporate brand.

• It exposes beautiful typography to a whole new range of customers.

• Jessica Hische never stops blowing us away.

These are lovely

Nice work, but she's selling sugar water at the end of the day.

Sigh. So good.