I don't want to offend you but to be completely honest these were my impressions.
The intro live footage parts are confusing and seem to be shot with an old smart phone. It doesn't provide any confidence that the product will have quality later in the video.
The music is very repetitive and made me want to close the video.
Finally, the length is WAY too long. IF you can't explain what you are providing in less than 1 min. then you may need to simplify.
Those are just my observations and change recommendations based on a history of making these types of videos. I wish you a lot of luck with the startup!
Thanks for your feedback! This is extremely helpful as I move int o another iteration of the video.
Haha thanks... I guess after hours of editing I overlooked this one :P
I agree with the previous comments, but also look at getting some voice talent to do a voice over explanation. Helps the product and team feel more human.
Not a bad idea, and it's not too expensive. $100 a minute. Or free if you have a good voice :)
Fiverr.com will get you professional voice for $10
For inspiration http://youtu.be/oz-7wJJ9HZ0
The best dev-ops promo I've seen.
This seemed rather long, so it I felt like I wanted to fast forward to the parts that mattered to me (mainly the flow in the course of a minute). My favorite trick in advertising or marketing, which is essentially what this is, is valuing the viewers time. I thought the live action parts we're kind of funny, but again, I'd rather it be short and sweet.
Good luck! Seems like an extremely useful tool :)
Thanks for the feedback! How long would you say is the maximum time you would want to spend watching a video?
Try to simplify the message : "this product save time" perhaps with a vector based animation. :)
To produce that might take longer than setting up the machine at the beginning of the video. I just want a clear value prop and then the demo. And Ukeleles.
This is a different format, but the message is similar: http://www.youtube.com/watch?v=FE81S26XG8c
I LOLd. The how part seemed confusing, wasn't sure which folders were going to what and why they existed in the first place. I don't think its that important to be so detailed in the how, I would highlight dragging files into 1 folder, and then editing on the site. Understand the underlying concept though. I really like the humor you had with the video, wonder if there is a quicker way to turn this into a 1 min vid
Well I'm definitely glad it was entertaining... thats what we were going for :) So are the features more important to you than the value prop of the product saving time?
The main feature of the product as far as I can tell is that you can deploy a website in under a minute. Another feature is that clients can edit the site.
If you have the Rube Goldberg machine intro, then explanation of your product should be quick, straightforward, as if it's a "breath of fresh air." Because all you do is click this thing, open up your Dropbox folder, add some files, add some HTML classes, done.
Conversely, you could say "Deployments suck and waste your time" then show the realtime deployment with your product.
Thank you so much for the feedback, this is very helpful
2 quick highlights (money shots) of the features, the rest focused on value prop. If your product is about speed, the vid should feel that way, shortening will give that effect.
I would agree with Kyle that it is definitely too long. I'd also say that the banging drums might be ok for the beginning portion, it should definitely transition to something less stressful while you're showing off your product.
That's a great point. Thanks!
The soundtrack desperately needs a Ukulele. Otherwise, know one will know:
- You're a startup.
- Your product is easy to use.
edit this is a snarky comment, but it may be helpful to conform to the common expectations for a product introduction video.