2 comments

  • Michal Kopec, over 6 years ago

    Interested in designing for behavior change? Check out Nir Eyal new book "Hooked: How to Build Habit-Forming Products". From what I see this is close to the work BJ Fogg is doing at the Stanford Persuasive Technology Lab (http://captology.stanford.edu)

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    • Julian LloydJulian Lloyd, over 6 years ago (edited over 6 years ago )

      Thanks for sharing Michal, I picked up a copy. I think I've seen a presentation on Nir Eyal's hook model somewhere—either way, enjoying it so far.

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