I experience this constantly, clients expressing their concern for the cost of a unique (ie. not open-source) typeface for their brand and the licensing costs associated with it. Almost always its seen as an expense they'd prefer to avoid and I'm left trying to explain why paying a rather hefty sum for a typeface license is worth the added cost.
Curious if anyone could share their thoughts about communicating the benefits of using typefaces from higher-end foundries to their clients vs. an open-source alternative?
Do you have a strategy to determine if the client is even going to be receptive of using a paid typeface before you even go down that road? Maybe you have a good line you like to use that helps them see why you want to use this one amazing font and not just "pick something from google"?