4 comments

  • Alan Lavery, 2 months ago

    These are great, I've always found asking questions that lead to the discovery of the users goals, behaviours, paint points and context return the greatest insights. Once these are answered, you can use this data for more accurate personas or empathy mapping. I find the three golden questions are:

    1. Why did you visit the app? (Defines the goals)
    2. Where you able to complete your task today? (Yes/No & why not) (defines the paint points)
    3. What would you change about {app name}? What improvements would you make?

    I would always include at least these three questions. I would also include some Likert scale based quantitative questions as well.

    3 points
  • Scott ThomasScott Thomas, 2 months ago

    I enjoy reading articles around this topic. I struggle the most creating non-leading questions. The majority of articles I come across are more linear user paths to booking or purchasing. I deal with a lot of informational & resource sites.

    The one thing I learned was the more you get your interviewees to talk, the more information they will remember. I have been on endless sessions that the user says "I have really don't have much" then 45min later they are still talking.

    Usually, It's been

    • Tell me a little about yourself

    • What prompts you to visit the site?

    • How often would you say you go to the site?

    • What types of information are you trying to find?

    • Could you share your screen and walk me through how you found the content.

    • What was your overall experience using the site?

    • Can you tell me a time when you struggle using the site?

    • If I gave you a magic wand that you could make your life easier finding information, what would you be?

    2 points