Can I just get an article to read?
Interested in the subject, but zero interest in consuming it in this format.
Sorry to hear to interactive format kills your interest.
A quick Google search of "
site:medium.com morningbrew" will give you what you're looking for! Hope that helps.
PS: We're pretty intentional when it comes to having a different approach to case studies. There's no shortage of long-form UX case studies on Medium—so we try to bring some variety to the mix :)
Definitely like the format for its variety tbh. It's a breath of fresh air makes me want to read it more. Each to their own though. Super keen for the Notion case study as well!
Thanks Chinmay. We're migrating our library of insights (the tiles that you see on the right) from a massive spreadsheet to Notion right now and documenting it. Plenty of amazing UX insights. Notion truly is a gem. Stay tuned :)
I personally started to not consume medium articles anymore. 3 articles per Month? Most definitely not. This is really the time to own your content and put it on your own domain, instead of handing it over to another platform.
100% agree with you Thomas.
For the same reason that we care a lot more about owning our domain and newsletter than our Facebook likes or number of followers.
PS: We actually do have some articles on specific topics (e.g. this one on social proof in UX: https://growth.design/library/social-proof/). We try to balance it out :).
Agreed, opened and closed it out of frustration that I just couldn't read in the normal format.
Sorry to hear that Mario. Our friend Tyler Denk at MorningBrew (first employee) wrote this great piece: https://medium.com/the-mission/how-morning-brews-referral-program-built-an-audience-of-1-5-million-subscribers-3315482c1aa5 in case you prefer this. And hey: to each his own! ¯_(ツ)_/¯
same. I cannot stand it. But tastes differ and some people love this format.
Brilliant as always, thanks.
Thanks Jon, that's very kind! Cheers mate.
Personalizing an email newsletter that goes out to millions of subscribers is actually pretty challenging on a technical level. It means replacing a single API call that passes on a common email template to some newsletter provider by a million individual API calls that each generate a personalized newsletter and send it. So it might not be possible for purely technical reasons.
Hey Sacha, good to see you here.
RE: Personalization: We spoke with the founding team at MorningBrew. They told us that it was more of a brand/simplicity decision than a technical decision. But I'm definitely not an expert on API call performance for large scale dynamically generated email… ¯_(ツ)_/¯
Thanks for the insight man!
I got used to the Powerpoint style navigation after a while, and can understand why you chose to use that format. But my initial temptation was to exit the site, due to needing to press a key everytime. And the Bitstrips style character drawings made it feel very 2012-y.
My suggestion would be to use a dark background instead of images, because a) they don't look good on desktop and b) it reduces on-screen clutter, increases contrast and lets the user focus on the content. You can use a background image to introduce a new section maybe, but the content slides should stay minimal.
Finally, please include a Table of Contents so users can quickly navigate to the part of the study they're interested in. Not everyone will want to start from Slide 1.
The same principles apply to Powerpoint design in general.
Thanks for the feedback Man!
The table of content is something we thought about a lot. (harder than it looks to implement gracefully!) but definitely something to consider.
As for the images, I agree, we could tone it down a bit so it's less distracting during the read!
I think you guys are on to something w the format despite some haters. 16 comments on a DN article is a great point of data - how many get that nowadays? Newsletters get lost in the fray and are a dime a dozen. Clark from Invision meme here.
The new mobile experience is nicer to read. I still prefer the web version because the visuals are just better on the big screen. But I often check DN when I’m bored so mobile is the screen of utility for that.
Thanks a lot Andrew! It's always nice to hear that we're doing some things right!
I saw some of your previous ones and I like the fact that you took a different medium (email) this time. (On a side note: you have a minor typo on slide 11)
Yes we had another one that briefly covered emails and it resonated quite well. We've been following Morning Brew for a bit so we thought we'd try this.
Oops! Thanks for bringing that up. Should be fixed now!