Not sure why but I was kind of expecting more meat from Plant.
Also, to all of the Art Director wannabes out there reading this, not having an art degree does not disqualify you.
This is not too bad, but Medium and UX Planet in particular for design seems to be filled with spam these days..
Smells like they hired a mediocre content writer, gave him some keywords for SEO and a few guidelines. It's also filled with a ton of fluff (reaching that character limit to get paid), and it's incredibly generic for a "Definite Guide". What the hell Plant?
probably - but why then, post it on medium in a terrible publication. Also, writer could be a her