Start building your personal brand by looking for opportunities. Make a start from the reality surrounding you, past and future. To identify market trends, think about the recent changes in your industry. It can be: withdrawal into virtual reality, simplification (or, on the contrary, complication), deviation into a certain style, and so on. And use the experience of professionals in this matter, for example, Ramotion. Thanks to a simple analysis of their work, I managed to create my own brand for sale.