The “y” and “!” of the logo are both set at an angle of 22.5 degrees, a forward tilt that suggests a sense of momentum and excitement.
wow good thing they didn't tilt it to 23 degrees. can't go too wild with it.
That's good, but I was expecting also a new Yahoo-Font tilt by 22.5 degrees too!
Typical Pentagram weirdness :))
22.5 is just 90 degrees divided by 4. dressing it up as something scientific or new is typical pentagram/design over-justification in general.
I'm just impressed this wasn't designed in a weekend by a new CEO and a couple of interns
I grew up admiring Bierut as a designer, but first Slack and now Yahoo! are major letdowns. It feels like his team is coasting on Pentagram's reputation and history, rather than pushing boundaries and forging a mark that can endure. It's presented nicely, but at the end of day, this Yahoo! logo is safe, generic and unmemorable.
It looks fine I guess. My initial thought was "What's the point?" Didn't they just redo the logo a few years ago? I feel like Yahoo has bigger problems right now than their brand identity.
The logo looks great in my opinion. The branding examples however looks very uninspired.
2014 called and they want their long shadows back.
I am more impressed with the applications. I wouldn't mind owning that pair of socks.
looks like Monday.com