Hi-jacking the scroll will always irritate the user and especially if there is video and sound connected to the scroll. I can't be the only one who scrolled down to far, went back, e t c and interrupted the intended UX?
Very pretty - but kinda annoying.
It didn't annoy me.
I'd love to read some study/testing on scrolljacking and how much users are annoyed by it if you've got any backup to saying it's annoying as I think in the right circumstances and subtly done, it's a very powerful tool to tell a story.
Yeah, maybe I phrased it somewhat harsh/wrongly. I don't have data on it other than my own experience whenever I stumble upon it, my parents (the best subjects for user testing! ;-) ), discussions with fellow peers and twitter-reactions.
So. No. No study or official user testing.
I don't think this was subtly done. It told a story that was powerful but it was the story that was interesting, not the way it was told.
The webpage changed how a basic input device works. It confuses the user. I'm sure of it.
Also, I'm curious about accessibility issues with solutions like this.
In my humble opinion this website would be better, and still tell the same story, if they just ignored the "snapping" scroll-hijacking and just use a regular scroll.
Impressive. Great art direction, music and I love the subtle parallax.
Mullen studio is behind this project: http://www.mullen.com
And the experience is quite enjoyable on my iPhone too... Wow! Who made this?
This is quite nice storytelling and simply a beautiful site. Do we know whos behind it?
Mind blowing work!
Wow. Who are the devs behind this?
I believe it was done in house at Mullen here in Boston.
This is beautiful!