I knew I'd seen that logo before! http://www.piecechicago.com/
At first glance this comes off as ok but looking closely there are a number of significant design and usability issues.
The layout is clean and looks fairly modern, typography is ok, but overall just sort of vanilla looking for a design company.
Generally speaking I don't get a strong sense of a brand here. Color is a big issue. Using #000 for blacks, green buttons, blue links, darkish blue-purple accent colors, halfway down the page those bright pastel tiles, interior pages using hot pink. You're all over the place.
Another problem are the homepage illustrations. Those are quite crude. Imperfect shapes, inelegant curves, straggling corners. Not to mention your illustration style is different on the inner pages. Pick a style and make sure it matches throughout the entire site. Hire a different illustrator.
Clicking through the pages, the usability is pretty bad. Loading bar is very awkward, sometimes cycling through 4x before the page loads, the nav doesn't seem to close when loading a new page, lack of hover states. Quite poor UI/interaction design.
The more you look, the more mistakes you find.
Exactly, this is a site that was forcibly put together to make it look "cool". This is a company based in India and the design scene here is not so understanding as it's elsewhere (though there are some pretty good studios/agencies doing amazing works). I wouldn't even be surprised if this was a modified CMS template of some sort.
Your points are super solid and the illustration were just sourced off multiple online "free for use" sites.
Plus, all their images in the portfolio are low-res, very bad for a "Design first (development) company". There are so many places where they slacked off heavily and hoped no one will find it out, here's an example the screenshots & device shell placements, the screenshots are from one device and the shells are portraying a different.
The get started cta on the case study is a bit strange - feels a bit pushy. Top nav is clunky. component panels on the homepage feel disconnected.
It's very weird to see paragraphs with a
1.3line-height. Increasing it to
1.5makes it much easier to read and it's also look much better.
I get that the colors, back down for those 4 blocks are very trendy right now, but they are, so ugly in this instance. Especially the yellow tone.
As you scroll down, you see these different types of sections on the page, and they each look like they were copy and pasted from different websites. They don't fit together at all. Very strange.
As I look through the website and the content, I am starting to wonder if that is an actual real company, or if it's just some form of mockup / fake project.
The leading graphic/pitch could use a lot of TLC. It's kind of muddy and is poorly contrasted with the text which is probably too small as your introduction.
I also think the Proxima Nova isn't the best choice and kinda makes the site look stock.
Thanks for sharing!
We recently redesigned our design first development company Appradius's website. Looking forward to knowing your thoughts on our redesign.