Abraham Abbi Asefaw is not only an inspiring entrepreneur who has founded two agencies but a relatable and inspiring voice in the industry. As the Co-Founder of The Pop Up Agency, which he created before he turned 30, Abraham has stepped into his role as a leader in the industry with gusto. His major clients include Facebook, Adidas, Nissan, and Sky.
During our conversation, we discussed his journey from leaving the legal field and taking the brave leap into entrepreneurship, the major differences between international clients and American brands, his unique vision for the Pop Up Agency, and his goal to re-define the role of creatives in the industry. Abraham is challenging the status quo and bringing us all along on the ride!