4 comments

  • Jerry TJerry T, 4 months ago

    You mention a couple of things in this teardown , but in your opinion, what’s the number 1 reason why Calm referral program is working so well?

    (And actually it’s a good question, do you have stats about their referral rate, viral coefficient etc?)

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    • , 4 months ago

      Very good point!

      No stats, but I'd love to get in touch with one of their data scientists to talk about it!

      1 Reason IMHO is the psychology behind "Giving the gift of Calm". It's so eloquently put and benefits all parties in the transaction which is super rare in a referral program.

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  • James Nicklaus, 4 months ago

    Interesting, never saw this type of story before. Meditation... I wish ;)

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