You mention a couple of things in this teardown , but in your opinion, what’s the number 1 reason why Calm referral program is working so well?
(And actually it’s a good question, do you have stats about their referral rate, viral coefficient etc?)
Very good point!
No stats, but I'd love to get in touch with one of their data scientists to talk about it!
1 Reason IMHO is the psychology behind "Giving the gift of Calm". It's so eloquently put and benefits all parties in the transaction which is super rare in a referral program.
Interesting, never saw this type of story before. Meditation... I wish ;)
Thanks James! Can I ask you what you liked about it?