That logo is HUGE!
"Can we make the logo bigger?" /cry
I'm not sure the American side of this site knows about Ryanair so this redesign does probably seem mediocore.
Ryanair are synonymous with having the absolute worst website experience, full of dark patterns designed to trick you, pages and pages of opt-out addons, captchas and advertisements that automatically force your browser into fullscreen. But they're SO damn cheap people put up with it.
The fact that they're even starting to think about their website is unbelievably great news. Hopefully they don't stop with the homepage. But don't expect miracles, their tagline mentions the words "cheap", "low" and "lowest" after all.
Completely agree with you!
I really don't know what is special about this project ?
IDEA for DN: Maybe with every "Site Design" listing there should be small description (required) ... indicating me the key value (simplicity, nice / bad design, badass architecture, big fail, interaction experience etc....).
I agree with Ian, you probably need some company and cultural context to understand the significance of a redesign here.
I've heard Ryanair being described as "[being] practically 'customer hostile'" by one UX designer and I'd have to agree. Up until very recently the approach of the company — and this was manifested in their website — was frankly combative when it came to dealing with their current customers and with potential ones.
Ryanair only competed on being cheap. They actively pursued being nasty.
They had no shame in setting out to deceive customers about prices and fees and employed a whole host of black-hat techniques to ensure maximum spend when booking through their site.
The fact that someone at that company was convinced by a designer to make their homepage in any way user friendly is amazing.
Sadly, it does seem to stop at the homepage: eg http://www.ryanair.com/en/cheap-flights/leeds-to-alicante
Nothing special about this design at all. I'd say someone did a decent job with the hierarchy of information but visually it's mediocre.
FINALLY Ryanair is doing something with their awful website. It was YEARS that they had an horrible website, a nightmare of hidden options and zero usability. I see a lot of you skeptical: you should have seen the old one.
Is this new? Straight outta 2009
As other have mentioned, if you know what the site looked and felt like earlier then this is a great step in the right direction from their previous site. It was a bloody nightmare. But if you've missed the previous versions I totally understand if you think it's mediocre.
Any way, here's a shot from earlier this year, and here's one from 2009.
It could definitely have been done better, regardless of how it was before. It's still a shitty, ugly experience.
Its seems the author of the design doesn't know about the "hover" since different drop shadow is not really obvious.