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Has anyone launched a successful "Fake Door" test?

7 days ago from , Designer

Has anyone launched a successful "Fake Door" test? I am interested in hearing case studies instead of just a high level overview of what a Fake door test is.

5 comments

  • Marc EdwardsMarc Edwards, 6 days ago

    If you have any respect for your fellow humans, please don’t do this.

    3 points
    • Graydon SpeaceGraydon Speace, 4 days ago

      This was not helpful.

      0 points
      • Marc EdwardsMarc Edwards, 4 days ago

        Promising something that doesn’t exist, with the sole purpose of gauging interest is selfish and manipulative. As a community and industry, we need to all push back on dark patterns like this, and call them out when we see them.

        There’s no quicker way to turn me off a product than finding out they pulled manipulative garbage like a fake door website.

        My advice would be to do honest research. Be upfront about the fact it’s not a real product. Nobody enjoys being lied to.

        1 point
  • Radley MarxRadley Marx, 6 days ago

    A Fake Door test is the dark pattern of idea testing.

    Normally, if you have an idea for a product, it's best to work out a concept and run some inexpensive Google or Facebook ads to gauge interest. You don't say it exists, but you do allow users to sign-up to be informed when it's released, early access, surveys, etc. Open and honest.

    The benefit of the Fake Door pattern is that it differentiates between people who think they are interested in your product versus people who will actually buy it.

    You convince people that the product exists and make them go through the ordering process only to stop short (of payment info) by saying "thanks for your feedback but it doesn't exist yet". It's not fraud, but it sucks for your potential customers.

    1 point