Feels a bit satire to me.
Arun, enjoyed reading this! Regarding titanium, the other benefit is (I'm guessing) that the card can be more easily recycled vs. plastic. In addition, because there is no expiration date, the card is designed to last longer, compared to plastic cards that are typically tossed and replaced every few years because of expiration dates. It might be nothing more than perception, but the switch away from disposable plastic is consistent with Apple's stance on the environment and use of renewable materials.
Nelson this is an important point. I'll rework the post sometime soon and credit you for that thought.
No attribution needed or desired. My comment is now MIT License open source. =)
Love this comment!
People manage to not lose their bank card before it expires?!
Don't worry, Apple will come up with Find My Card
Sure it's beautiful, but...Goldman Sachs?! Not seeing the ethics apple is so strongly advocating here.
For real, they played a huge role in the 2008 financial crisis. Hasn't Apple seen the Big Short? http://fortune.com/2016/04/11/goldman-sachs-doj-settlement/
I really want this card. It's gorgeous.
But like all credit/debit cards, it's on your person most days, is swiped, inserted, dropped, etc… I wonder if it'll age in a wonderful wabi sabi way, or just look bad. Hoping for wabi.
Hey man, the article was kinda fanboy-ish but your website is hecka pretty and fast.
Uh-uh. Unless they make it out of pure gold, forge it in Mt. Doom and coat it with elven tears, I ain't gettin one ✋
I didn’t know the card itself was so Apple-y. Cool.
BTW, the tool pictured to hollow out the Mac Mini is a slot cutter, not an end mill as noted in the caption.
Thanks for catching that. I'll change that out.
Will the card eventually have the number, exp. date and cvv on it?
no, that info lives in the app. it's a security risk to have it on the card, and most companies are moving away from it slowly... Apple just went all the way.
I'd be interested to know which mainstream card providers are moving away from having identifiers on the card completely. These are still required in many parts of the world.
The info is there and can be provided when necessary from the iPhone app. Here's a bit about how it works from an article on The Verge about the Apple Credit Card:
The Apple Card doesn’t have any numbers, a CVV, or an expiration date printed on the card, but it does have a magnetic stripe and a chip. If you are paying online at a merchant that doesn’t accept Apple Pay, you’ll use the third way to pay: go back to the Wallet app to generate those numbers virtually. You can either keep the same credit card number or generate a new number for each transaction. This is similar to how banks allow you to create new digital credit card numbers for online payments in order to prevent your information from being misused.
All my credit cards end up fucked up. All of them. Making a titanium card will not save it from the usual pocket harassment. Unless you care more about the card and port it in a bag all the time, safe from sittings, this to me is pretty much a vanity item. If i can pay with my phone, like I usually do, this is really useless.
I guess this is the new "Black Card" except it's for everyone...
Loved this post Arun (and your website design as well)! :)
Thanks Arun, really enjoyed reading about the details. Here is one more: If they would remove the cardholder name from the front and add it to the back it would be perfect.
If only they had this level of obsession and detail with their MacBook Pro keyboards...
I like the design very much. Attention to detail is enormous. But I don't know ..I'm sceptic about security of the apple products since people looks like forgot about the High Sierra root security bug.