I guess I don't understand how a woman in a halter top says "startup?" I also don't understand the difference between "companies" and "startups." I'm fairly skeptical of users self selecting so early in the process.
Appreciate your response, Jim!
The woman in the halter top is a client example of one of the types of startups we have worked with (a women's fashion brand).
You raise a great point about the difference between our "companies" and "startups" services. I see how these could be confusing, and I'm going to take your feedback into consideration as we continue to improve our site!
Regarding the user flow, we decided to redesign our site to have a solutions-forward user journey as our previous site was essentially just a showcase of work examples that didn't set us apart from our competition. One of the biggest failures of our previous site was that it left users wondering what we do for our clients and what we could do for them, so we redesigned our site with that problem in mind. :)
Btw, I see that you work for StockX. Very cool! Feel free to connect with me anytime if you're interested in collabing with GOOD HANDS. You can reach me at firstname.lastname@example.org.
Maybe a small caption in the lower right of these images that say what the brand was that you helped. Right now it just looks a bit sexist. I never picked up that had anything to do with startups or a startup you worked on. It just made it look like a bunch of bros being tone def. Maybe that strategy will work for many start ups (J/K).