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Realtimeboard is now MIRO

over 1 year ago from , Illustrator and product/service designer - l.belcarski.com

Realtimeboard is an online whiteboard tool - I fall in love with it some time ago and use it all the time. And just recently they change their brand to MIRO along with all the key visuals. You can see the results here: https://brand.realtimeboard.com/7/

Overall look seems very similar to Dropbox but other thing caught my eye and I'm curious your thoughts about it. I noticed they used images of real people in their key visuals along with illustration, similar approach Slack did in their recent redesign. And they both were using illustrations before, also previous Slack illustrations, in my perspective seems like start a trend of using it, in most of the startups nowadays. So with those recent changes you things some new trend is coming up? (not like using real photos along with illustrations is something new ;)

11 comments

  • Jim SilvermanJim Silverman, over 1 year ago

    realtimeboard is great, but super serious. this rebrand feels like they're overcompensating.

    4 points
    • Luke B, over 1 year ago

      What do you mean – super serious? With the new redesign, support or something else?

      0 points
  • A Paul, over 1 year ago

    I thought everybody agreed that the Dropbox rebrand was terrible, so why are brands copying that aesthetic??

    3 points
  • Andrew C, over 1 year ago

    The faces is the shapes is awkward af but other than that they’ve executed on the clashy web style better than Dropbox did.

    I don’t really dig the style myself but it’s well done.

    1 point
  • Steve O'ConnorSteve O'Connor, over 1 year ago

    The new branding works for me - it's certainly an improvement on the blandness they had before. Yes, you can see an influence from Slack and DropBox, but it's definitely their own flavour. What's wrong with that?

    Miro is much better than Realtimeboard.

    It will be interesting to hear the story behind it and see how it develops.

    0 points
    • Luke B, over 1 year ago

      Just to be on the same page, I'm referring to this design (that was before the current one) and looks like this: https://web.archive.org/web/20190128015340/https://realtimeboard.com/

      And you are right there is nothing wrong with influences, I was more curious if this is something that is starting some kind of trend in web design like we saw with illustrations last year. Does Slack go with real photos because the market around them was oversaturated with that style or something else?

      1 point
      • Steve O'ConnorSteve O'Connor, over 1 year ago

        Ah interesting, I hadn't seen that styling. Thanks for posting. Odd to change again so quickly.

        Slack are playing around with mixing photos, illustrations, and patterns, and there seems to be a move to collages. It's certainly a style I appreciate. I would imagine that they want to move away from the Upsplash look that everyone now uses :)

        2 points
  • Stefano TirloniStefano Tirloni, over 1 year ago

    one question: but why?

    -2 points