Nice Job! However, I read "Ieelvar" instead of "Keelvar" - Maybe try using the cyan on the ascender of the "K" as well?

I also read 'IEELVAR'. How would it look in black and white? Could you make out the logo still?

I think the backwards 'K' works great as a monogram, but maybe not in the word as it is. E.g.

(Obviously easing and spacing would need to be looked at, was just testing the monogram theory)

To echo what others have said, it's a great first effort!

Hard to read, dunno what they do, is it a K?

• Check Spacings
• Logo should mean something
• Instead of animate the logo take care of typography
• There is more than just a Logo if you wanna call it a Identity.
• If you wann create great logos you will need to explore forms, typography, colors and so on and not in 3 hours i mean days. If you dive deep into these topics you will get a lot of ideas which will result in a great logo which can hold the stakeholder smashing.

A good first step but there is way more to it. Good luck in your journey! And welcome to DN we are happy to see more Logos or Animations from you.

Hey there,

I have to focus to read it correctly to be honest, then had to check the description to make sure I read it right.

Also, it's kinda counterintuitive that the arrow is animated backward when the slogan says "move forward". :P

It reads "Ieelvar." The slogan "move forward" is the opposite of what the animation does as it moves forward and then backwards to make text appear. Period at the end of slogan is a choice that's traditionally not made, so it stands out as wrong but not important. Font size and weight of the slogan doesn't match the logo, it's too thin and small. Try reducing the size of the logo and you'll see the slogan just disappears.

Like the cyan colour you're using. Works really well with wrong theory & typography