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Would you hire Collins or Pentagram for your rebrand?

almost 2 years ago from , Lead Designer

If you hire Collins, you'd hopefully get Mailchimp, but you might get Dropbox. If you hire Pentagram (Beirut), you'd hopefully get MIT, but you could get something as generic as Verizon.

One agency embraces creating a unique personality while the other focuses on functionality and application.

Which one's for you?