Visual Design Lead

28 days ago
Oakland, CA • fulltime

Reach Labs

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At Reach Labs, we are delivering technologies to enable the long-range, wireless transfer of power in Industrial settings. We believe wireless power can be as liberating for power systems as WiFi was for data systems, and we are busy creating the infrastructure that will power the Industrial Internet of Things. We have recently raised funding from top tier VC’s, have a long list of real world customers waiting to deploy our technology, and are building an exceptional team to make the best product possible.

We are looking for a candidate with a broad skill set and who is excited at the notion of owning a wide array of creative tasks associated with developing and maintaining sales and marketing materials and user experience. The role will allow for a great degree of design autonomy and artistic license. This is a developing position in a fast-paced environment. You will have a great deal of agency over your work and influence over shaping all external facing creative content. We’re seeking a person with strong creativity and proactive spirit eager to add value before it’s requested or identified by others.


  • Create and refine outward-facing visual materials for all marketing and sales purposes (i.e. brochures, presentations, email marketing, website, social media, direct mail campaigns, product spec sheets, packaging, etc)
  • Help architect beautiful demonstrations of the technology to generate buy-in from clients. This includes assisting in storyboarding/screenshotting, videography, video editing on demo and intro videos, and photography 
  • Maintain and update both our public facing company website and customer facing product dashboard, making improvements and adding features as necessary
  • Maintain and refine our brand, including theme development, style sharpening, and consistency across channelsIdentify and manage outsourced teams for niche projects (i.e. animations, videos, etc)
  • Work with Product to conduct and synthesize User Research(UxR) with customers, related to digital interaction and design
  • Create concepts for dashboard designs and digital interactions (UI) based design directives resultant from UxR
  • Create mock materials based on Dashboard Concepts (UX) to conduct usability tests with customers as a means of design refinement
  • Work with product to create renderings and physical prototypes illustrating deployment of Reach Labs' devices in various locations. Variations on form and function are to be ideated, fabricated digitally and/or physically, and iterated as needed.

Qualities and Experience

  • Proven ability to produce creative visual content and materials.
  • Possess instinct and vision to identify highest value projects and self-motivated to drive projects through to completion.
  • Insistence on creating beautiful, thoughtful output while considering and integrating feedback from others.
  • Adaptability and organization to manage multiple, unrelated projects at once.
  • Use resourcefulness to complete unfamiliar tasks with excellence.
  • Eager to jump in to assist team members with graphic support and provide artistic guidance.
  • Familiar with static/dynamic creative tools like Adobe CS, 3D StudioMax, Maya and visual prototyping tools like InVision, Marvel, Balsamiq, etc.
  • Experience with web design / development workflows.
  • Experience with 3D CAD designExperience with contract management with external vendors.

Bonus Skills

  • Some degree of technical proficiency / fluency or experience designing brand around a technical product
  • Interest in storytelling and writing copy
  • Interest in contributing to PR and business marketing activities
  • Deep network of design/artist contacts
  • Ability to translate content into Japanese
  • Experience using Wordpress, WPEngine
  • Experience with Hardware/Software products


  • Flexible working hours
  • Unlimited, paid vacation policy
  • Health insurance coverage
  • Dental coverage
  • 401K plan
  • High degree of autonomy and work ownership with strong action-to-impact relationship
About Reach Labs

Reach Labs is a pioneer in a new frontier of technology. Born out of MIT, incubated in YC, and developed in an "office space" that was the oven of a cookie factory, we are a group of curious, passionate, and creative problem solvers, and we approach our work with vigor and humility. We have recently moved to a beautiful and freshly renovated office, but are taking the startup mentality with us- decisions are made quickly, meetings and politics are kept to a minimum, and everyone here does high visibility work that has considerable influence on our product and company.

Our new office has close access to MacArthur BART, Public and Private Bus Routes, walking access to Emeryville restaurants, gyms and groceries, and ample bike parking and personal storage for employees. We have weekly team lunches, quarterly offsite company events, and often spend time together outside of work bicycling, rock climbing, going to concerts, and hosting happy hours.

As a result, we highly value diversity at our company in not only professional capabilities and experience, but also in personal interests, musical tastes, and walks of life. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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