Director of Visuals + Store Design

29 days ago
New York, New York • fulltime


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STORY is a first-of-its kind retail concept that changes like a gallery, takes the point of view of a magazine, and sells things like a store. Our mission is to create accessible discovery at the intersection of community and small business.
Once upon a time, a store in Chelsea named STORY decided to act like a magazine and change its theme and merchandise every 4-8 weeks—creating an entirely different type of immersive retail experience. Fast forward seven years – STORY has become a model for the future of retail, pioneered a new retail media business model, and built a vibrant community of consumers and small businesses, all while partnering with Fortune 500 companies in totally new ways. Now, STORY is ready to take the success of its NYC location national by not just changing the paint on the car, but reinventing the engine. STORY’s immediate next chapter lives within select Macy’s doors— we are seeking an amazing co-authors to help us write it!



The Director of Visuals + Store Design is responsible for developing, directing, managing and executing creative work, including store design and visual merchandising.   This individual will lead a creative team, comprised of internal team members and freelance/contracted designers, fabricators and vendors.  They will be responsible for developing creative guidelines and for the management and monitoring of all creative production, from inception to on-time completion. The Director of Visuals + Store Design

is a strong creative and strategic leader, with the ability to maximize the talents of his/her team while managing multiple projects with overlapping and/or conflicting deadlines.

Responsibilities include, but are not limited to:

Store Design + Visual Merchandising

  • Work closely with Brand Experience Officer to interpret themes and designs into presentation  concepts for store design and visuals
  • Work with internal and external vendors, present design concepts, and understanding client and Story needs
  • Manage all visual (props, concept build out, prototypes, etc) elements 
  • Provide creative direction for visual merchandising, creative trend and analytics
  • Liaise with events team to ensure alignment and considerations of all event needs
  • Provide quality control over concepts and projects
  • Understand competitive landscape as it relates to trends in visual merchandising and design
  • Develop and implement visual DOR’s
  • Ensure high standards of design, performance and quality from start of processes until implementation in stores
  • Jump in and build in CAD if/when it’s necessary

Project Management

  • Oversee internal and external trafficking, confirm approvals and manage the workload of the creative team
  • Developing and managing the project schedule through all phases of design
  • Liaise with merchandising team as it relates to visuals to maximize product sales
  • Liaise with STORY managers to motivate and engage and develop team members during build-outs
  • Develop visual guidelines and implement a strategic floor set calendar
  • Create processes to ensure the best practices of people and project management
  • Lead training sessions for store management and associates to maintain visuals
  • Regular, dependable attendance & punctuality
  • Perform other duties as assigned

Skills + Qualifications
  • Bachelor’s Degree Required
  • Minimum of 10 years corporate visuals and store design. At least 5 year of experience managing a team.  Retail store experience ideal.
  • Must have an keen understanding of the creative development and design process.
  • Self-sufficient, strong conceptual thinker, and articulate.
  • High-level leadership skills with the ability to communicate effective and graciously with all levels within the organization
  • Able to multitask and work effectively on multiple projects simultaneously while under tight deadlines.
  • Proven experience in merchandise presentation skills. 
  • Maintain awareness of current trends in visual presentation and store design
  • Ability to travel and maintain flexible schedule
  • Computer proficient. Fluent in Microsoft Office, SolidWorks, Adobe Suite and Keyshot
  • Positive attitude with team-driven mentality and detail oriented approach

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