Design To Annoy – cigarette packaging(

over 6 years ago from C___ F_____

  • Andy HulmeAndy Hulme, over 6 years ago

    So basically, how NOT to design a cigarette packet. I already know that.

    I don't know why this irked me as much as it did, I think it's the principle of 'I think you shouldn't do this so i'm going to go to great efforts to make your life difficult' and the commercial suicide/ridiculousness of it. Seems vindictive to me, what problem is this solving and who for?

    Maybe it's just the lack of nicotine...

    6 points
    • C___ F_____, over 6 years ago (edited over 6 years ago )

      It's a take on the Tobacco packaging warning message - commercial suicide imposed by governments, and manufacturers have to adhere to the guidelines. Making the product difficult to access by altering the packaging is simply taking this a step a further.

      I understand you though and get where you're coming from. It's a designed to deliver a bad experience whilst being aesthetically pleasing, which is somewhat counter-intuitive.

      Regardless, the case study and insight into the development is still quite interesting and I thought that people here may find it valuable, considering that most of the work discussed here is digital.

      9 points
    • Dominic SebastianDominic Sebastian, over 6 years ago (edited over 6 years ago )

      Couldn't agree more. This was a student project, so I guess it's always going to be more demonstrating design thinking more than anything else.

      However, what would have been a far more interesting approach would be to address how packaging design could deter and prevent potential smokers from starting, as apposed to making the ones already addicted having a shitty experience. Purely anecdotal, but no matter the approach (health scare images in EU, or completely unbranded like here in Australia) I've never met a smoker put off by the packaging.

      0 points