• Mitch Malone, 5 years ago

    1) Preferences and Customization: there's research to suggest this a bad thing and I see it all the time. Here, the crutch is deferring design work to the customer. Instead of doing the work to figure out the best way to solve their problem, products offer settings that allow the customer to design the interface.

    2) Using your homepage/dashboard/first thing the customer sees as a dumping ground for calls-to-action that are irrelevant to what the customer is doing. Instead of figuring out the best way to deliver the CTA within a given job-to-be-done (which sometimes is a lot of work), many products just stick it on a dashboard or put it in a modal on the homepage.

    10 points