• Joel CalifaJoel Califa, 7 years ago

    I actually love this a lot. I get what people are saying about the first message being "against equality" but a different interpretation of that would be "things are not equal, and we want to change that."

    I think two things could happen over time. Either the logo becomes synonymous with the Occupy movement in this implementation and loses its association with inequality. In that case the branding is extremely successful, and I do think it would be possible. The other scenario is that the brand is not powerful enough to change the association, and people will always parse it as "no to equality."

    It's risky, but I like risky stuff. Also, it's so strong aesthetically. Great job!

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