Bolt: Dear Instagram,(blog.bolt.co)

5 years ago from Johnny Lam, Visual Designer at UC Riverside

  • Shawn BorskyShawn Borsky, 5 years ago

    Generally, when you talk about infringement and competitors its about being "Confusingly similar". If say Instagram was creating a new highly caffeinated coffee drink then its fine.

    But - They are both iPhone messaging apps. That is certainly close enough to be confusingly similar. Especially because Instagram's Bolt isn't even available in the US. Really, just both being "apps" would probably be enough.

    There likely isn't much this Bolt can actually do unless they hold trademarks but I think Instagram should have been more thoughtful with their selection.

    1 point
    • Rich ArnoldRich Arnold, 5 years ago

      Sure, but that's like saying the Toyota Bolt and BoltBus should be at odds because they're both in the transportation business, but in reality they're not really in competition with one another.

      I suppose morally they SHOULD have been more thoughtful, but I've never known a billion dollar organization to be particularly thoughtful.

      0 points