United States Postal Service—redesigning an american institution (grand-army.com)

over 7 years ago from Matt Achariam, Intent Renderer

  • Micah SivitzMicah Sivitz, over 7 years ago

    This takes all-caps to a whole new level. Maybe using some lowercase letters might help here? It feels like the post office is yelling at me :-/

    Don't get me wrong, it's beautiful, but not as friendly as it could be.

    15 points
    • Miguel Solorio, over 7 years ago

      I think that is my biggest problem with the design. I love the aesthetic of it, but from a functionality standpoint I can't really parse through all of that information. My head hurts just scanning through the shipping labels and I have to slowly read through it.

      8 points
      • Dave LucianoDave Luciano, over 7 years ago

        In my opinion, the design problem that needs solving most with USPS isn't how their menus look in post offices, but rather the experience itself of mailing something. Most importantly, making it easier to answer the question: how much will it cost to ship this thing?

        The design linked here is overwhelming because the options available are overwhelming...

        1 point
        • Miguel Solorio, over 7 years ago

          I think everyone agrees that the USPS has a systemic problem, but what we're addressing here is the design to that problem. Does this design improve the problem or does it make it worse? Are we trying to solve the problem or are we just making the problem look pretty? Your question is spot on about the experience of shipping something and I believe that our jobs as designers should be to constantly ask ourselves those types of questions.

          0 points
    • Jeremy WellsJeremy Wells, over 7 years ago

      Ya, the all-caps is really bothering me. Also there are a lot of instance where the leading is bad. Especially when there are line-dividers present.

      The color scheme is nice, though.

      2 points
    • Keaton PriceKeaton Price, over 7 years ago

      Have you ever been to a friendly post office? :)

      0 points