Think carefully when naming your app.(sociali.st)

over 8 years ago from Lete Pacey, ok at design

  • Paul GellerPaul Geller, over 8 years ago

    I think we'll learn our branding lessons a few weeks from now.

    The potential controversy played little role in our want or need for virility and user on-boarding trajectory/velocity. It was not even a thought that controversy over political identity would drive traffic or downloads. However, I am 100% sure that it is driving additional installs at this point.

    The main considerations in naming that app were:

    1) Does it describe what we do? Yes. It's a tool for social list-building. 2) Are there interesting presentation opportunities? (for instance, could we acquire the domain sociali.st?) Yes. 3) is it fun? I think it is. You might disagree though.

    I think anyone trying to build a brand should be cognoscente of the potential for controversy in selecting a product name but should not shy away from controversy if the first three goals are overwhelmingly met, and if it is not blatantly offensive. Is the name of our app controversial? Maybe. But is it patently offensive? I don't think so, but offensiveness is usually judged by the community in which we reside. I work and live around reasonable people, some of whom may be politically active and some of whom may not be. I don't think they would find this offensive, though maybe ill advised. I'll take that risk any day. I am also a citizen of the Internet and so are the users we intend to attract. As far as this community is considered, "Socialism" isn't even in the ballpark of offensive. I think we took a reasonable risk and so far it's paying off.

    I think it would be really interesting if http://sociali.st ended up as the top result in Google for "Socialist." Then I wonder if those that find the name controversial or have negative feelings towards Socialism will think we are promoting a political ideology or watering it down.

    5 points