New Instagram logo(

over 8 years ago from Dean Hudson, Product Designer

  • Dan ShinDan Shin, over 8 years ago

    I don't think they lose anything from having an updated wordmark — they'd definitely have more to lose by going sans-type. I'd say that this isn't a missed chance at all, but the correct move to make. By strengthening the wordmark, Instagram now has two strong identifiable elements (with an improved lockup), giving them flexibility in building their name and brand recognition.

    1 point