I put a lot of time and thought into it...I still got a C

over 6 years ago from Ben Henschel, Product Designer at SinglePlatform

  • Tom WoodTom Wood, over 6 years ago

    A solid and mature reaction, to what I feel is an equally solid and mature re-branding.

    Airbnb have grown and their ambition has grown with them. It is definitely a poncy way of saying "look how cool our new logo is", but it doesn't take away from the fact that it's some work to be proud of.

    It's a brave new direction whilst staying true to their origins, and to say you're not keen on it "just because" is totally fair enough, that's your prerogative - I just feel that because we're all "experts" at design there is a knee-jerk reaction to almost every-single-rebranding that goes "nah, this is rubbish".

    So what if the message behind the rebrand is self-important, that's totally not the point. How does the logo make you feel? What does it make you feel? That's what matters.

    The Nike logo makes me feel excited, it makes me feel "speed", "slick", "strong".

    The Airbnb logo makes me feel "safe", "included". "progressive", "transparent".

    What does it make you feel?

    1 point