No, I got it. And I don't disagree -- it sounds pretty flattering.

But when marketing a video game, your audience is much wider than the creator of Tetris.

To take your fast food comparison even further, much like a good, 4-5 star restaurant, Threes has seen moderate success and positive reviews, reinforced by a meet-up with the Tetris guy as well as this write-up in Wired. And somehow, despite the fact that both McDonalds and 2048 will never receive that kind of recognition within their respective industries, their success spread like a global virus, far overshadowing the fancier, prettier Threes.

But that doesn't mean 2048 (and McDonalds for that matter) suck. They may be less appealing, less glamorous, less erudite. Yet somehow they still managed to overtake the competitors. McDonalds by being one of the best real estate plays in history (read: real estate, not food), with some pretty good marketing. 2048 by being addicting and easily modifiable, leading to countless riffs and remixes all pointing back to the original github repo.

There's certainly a lesson to be learned in that, somewhere.