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over 7 years ago from Surjith S M, Freelance Web Designer
Plain and simple they are attempting to create a unified experience across their internal applications and those developed by third parties. This simply documents their preferences in hopes that others will follow suit.
See Apple's take if haven't already: https://developer.apple.com/library/ios/design/index.html#//apple_ref/doc/uid/TP40013289
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