• Shawn BorskyShawn Borsky, 8 years ago

    I would have to disagree.

    I believe Amazon thought about this more than it seems. It does help remind the customer that this menu refers to "Your" things. Without that label, this could easily refer to a ton of other sections on the site. Especially sections like "Cloud Drive, Prime Instant Video, Prime Membership" seems more like they refer to marketing pages for those things. You could argue that its under the "Your Account" section but I would bet that plenty of customers would ignore or miss that because its such a minimal part of the menu.

    One thing you get while "scanning" is an overwhelming sense that this menu controls "Your" things on Amazon. Its more clear, which I think is more usable.

    10 points
    • Eduardo Ramirez HolguinEduardo Ramirez Holguin, 8 years ago

      I agree with Shawn. It's redundant, sure, but it also completely clarifies the nav items. Even very rudimentary users understand those refer to them and not any general thing while removing them could leave this unclear.

      0 points
    • News TodayNews Today, 8 years ago (edited 8 years ago )

      Not sure how it makes it more usable when nearly all the items are "Yours".

      1 point
      • Shawn BorskyShawn Borsky, 8 years ago

        Just about every option that has "Yours" attached clarifies what the link refers to. Just because something has less text doesn't make it easier to understand.

        I agree that its wordy and the adjusted menu looks better, that doesn't make it more usable.

        The difference between "Prime Music" and "Your Prime Music" is important. If you don't say "Your" the customer needs to think about whether it goes to the Prime Music home/search page or my list of music. I could make that argument for most options on this menu. The proximity of other "Your" options alone is not enough to communicate where each link goes.

        1 point