1) Writing and publishing a book is hard. Here's the tough part: you have a window of approval on your own work. For me, I typically only like the last 2000 words I've written. This is hard if you're writing a 30,000 word book—you're constantly tempted to go back and "fix" the previous mistakes to improve it. Doing the work makes you better, but also makes you dissatisfied with the work you've already done. I suppose any big project is like that.

2) Two big reasons for starting Another. The first you've mentioned—I want to involve other people and to make something that's bigger than just me, and a certain level, that happens with all client work if you're deeply collaborating with your clients. The second was that I simply got tired of being "Frank Chimero," at least insofar as Frank the Designer. I feel like people expect certain things from Frank the Designer, so starting a studio under a different name is an experiment in shaking off those expectations and starting fresh.

3) You do one thing at a time, in as big of a block of time as possible. One thing I always ask my stressed friends is, "What is your smallest unit of time at work?" For instance, do you have 15-minute meetings? Jumping from hour-long engagement to hour-long engagement? For me, I try to structure things so that I have two things to do a day: one thing occupies the morning, another thing occupies the afternoon. So, my smallest unit of time (usually) is half a day, which allows me not to freak out about juggling lots of different things. I know this isn't an option for a lot of people, but I can do it, and it's helped, so I'm going to continue.