• Dennis KramerDennis Kramer, almost 9 years ago

    I think www.wantful.com has done a pretty good job establishing a visual identity for itself, particularly because they budgeted for high quality photographers/photography in their aesthetic.

    Startups in general seem to rely pretty heavily on computer-generated brand components, so its nice to see a company make good photography an integral part of their look. Obviously there's more to it than just good pictures, but I think the notion of real, physical things creates personality that vector can't.

    0 points