• Keenan CummingsKeenan Cummings, almost 9 years ago

    Square's branding is also masterfully executed. It speaks to trust, clarity and convenience. I've seen non-native english speaking Korean bodega owners and semi-shady appearing gypsy cab drivers using square without a hitch. To reach that type of end user, close the sale, and have them use it on a continuous basis while raving about how great the product is — that takes a lot more than a cool little chunk of hardware and a clean app. Square is a great product but the marketing and branding of it is the unsung here.

    0 points