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over 6 years ago from David McKinney, iOS design & dev
I think so, that's why they bought Instagram and WhatsApp. They are buying social elements.
Agree, so they wouldn't be buying more social networks that aren't even really social networks.
If you look at Facebook's acquisition history, they follow a path of acquiring startups that
A. are a threat to their dominance / session times on mobile thus could upset their advertising revenue which will be deeply dependent on mobile as the PC / desktop era dies (keep in mind entire countries are skipping PC / Laptop era and fast forwarding directly to mobile): So companies like WhatsApp, Instagram, FriendFeed, etc
B. products or services that could enhance the Facebook experience significantly where they have no simple path to incumbancy: Octazen, Face.com, Divvyshot, Oculus, Moves, Jobbigo
and C. advertising, monetization, and talent: Sofa, Daytum (they wanted Felton), Pushpop (they wanted Matas) Parse (huge cash cow), Atlas, Karma, etc
They've spent $20B+ in two years on acquiring successful social networks, if anything, they'll acquire Secret. So, they wouldn't buy VSCO because it's a social network. They'd buy VSCO because it could enhance the experience where they have no simple incumbancy ie: ultra-premium photo enhancement.
I don't know. I agree with your assesment, but I don't think VSCO is one of those companies.
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I think they'd want the product technology to make photos better on Facebook.
No one's going to take the social element away from FB.