I suppose you are not aware of their VSCO Film business which charges serious photographers and photo enthusiasts real $$$ money for their LightRoom presets. I know many professional photographers swear by their presets. And from my personally experience, their presets are far superior than anything that's out there.
For VSCO to go further mainstream with their VASCO CAM (iOS / Android apps) the funding is much needed for further expansion.
IMHO, you can compare VSCO raising money with, say, Blue Bottle Coffee raised money (both have actually good brands and products). Compare VSCO with Color IMHO is just a cheap shot.
I suppose you are not aware of their VSCO Film business which charges serious photographers and photo enthusiasts real $$$ money for their LightRoom presets. I know many professional photographers swear by their presets. And from my personally experience, their presets are far superior than anything that's out there.
For VSCO to go further mainstream with their VASCO CAM (iOS / Android apps) the funding is much needed for further expansion.
IMHO, you can compare VSCO raising money with, say, Blue Bottle Coffee raised money (both have actually good brands and products). Compare VSCO with Color IMHO is just a cheap shot.