Should I be impressed or concerned? Considering the amount of criticism Apple receives for their software design, I would think the later. Let’s be honest here, Apple is a consumer electronics company…not a software company. Their industrial design is top class, but their software design is tacky and made for the "lifestyle" user. I don’t blame them…that’s obviously how you sell to the masses.

Regardless of what I think, it’s still an honor to be recognized for your hard work, no less by a company of Apple’s stature . And for that, I sincerely congratulate you and your team and wish you the best of luck moving forward with sketch.