Measuring the success of visual design

over 7 years ago from Tarun Chakravorty, Product design @Paperlesspost

  • Bady QbBady Qb, over 7 years ago

    In wego we do visual enhancement and test how it performs. We use optimizely to A/B test and see & measure how each changes performs. Sometimes we only changes label but most of the times we also changes visual component like CTA buttons with different color.

    most of the time it has impact to the conversion.

    1 point